ABOUT nicole

Nicole Bell is a Brooklyn-based creative whose work bridges the worlds of fashion design, photography, and creative direction. Beginning her career as a designer, she transformed her own photographs into textiles, debuting collections at New York Fashion Week in 2015 and 2017. In 2018, she opened a boutique-gallery hybrid, curating exhibitions and championing independent women-owned brands, while refining her visual storytelling through styling and photography.

Now, as the founder of By Nicole Bell, she offers a multidisciplinary approach—merging design, photography, styling, and digital direction to craft imagery and experiences that are as cinematic as they are strategic. Her work moves fluidly between editorial campaigns, e-commerce, and brand identity, guided by a designer’s gaze and a photographer’s instinct for mood.